How much money do you want to make? That is why many business owners ask themselves when they are deciding what to do with their website.
If the answer is “a lot,” you should focus on conversion rate optimization strategies.
Many businesses spend time increasing traffic to their website and fail to improve the conversion rate once they get there.
This is a huge mistake.
In this blog post, I will show you step by step how to increase your conversion rates, how to generate more revenue for your business!
Automate your marketing campaigns
One of the easiest ways to get more people to make a purchase is through automation.
In this blog post, we will discuss how you can automate your marketing campaigns using Uncanny Automator and FluentCRM for Woocommerce!
But firstly, let us have some information about the conversion rate optimization process. We will know more about Cart Abandonment and learn how to make the automation on your WordPress website.
So, let's start!
What are conversion rate optimization strategies?
Conversion optimization is the process of improving your website's conversion rate. This means that you want visitors to take some action on your site, like making a purchase or filling out an inquiry form.
It can also extend beyond conversions and include actions such as getting social media shares, likes, comments, newsletter signups, etc., which all contribute to your website's success.
The ultimate goal of conversion optimization is to increase the total number of conversions, which are calculated by adding up all actions taken on a site divided by the total visitors for that period.
The more visits you have and the higher percentage of those who take some action (conversions), your website will be considered successful regarding converting traffic into something profitable.
Conversion rate optimization strategies can vary depending on what industry you're in, or how much time and resources you want to invest in SEO and CRO, but there are four major ones that most websites use:
- Content marketing.
- Call-to-action placement.
- A/B testing.
- Segmenting target audiences using analytics data.
1- What is Cart Abandonment? How does it work?
Cart abandonment is the user abandoning their cart without completing a purchase.
This can happen for many different reasons, but one of the main ones would be that they forgot about it or were just browsing or distracted by something else before leaving your store page without finishing their purchase.
The more drastic reason could be because they didn't want to pay with credit card information stored on your site (most likely if you're selling physical goods).
Cart Abandonment occurs when customers leave items in the shopping basket while browsing an online store. To avoid this happening, there are various strategies which we will discuss below:
– Offer a better checkout experience.
This means offering payment options with different types of cards, offer secure transactions by using PayPal or Google Checkout, and adding live chat functionality so customers can ask for help when they cannot find something on the site.
– Automate abandoned carts email sequence.
– Connect the Uncanny Automator plugin with FluentCRM. This is to send an automated series of emails through our Woocommerce store's contact form, to get users back who left their products in the shopping cart before purchasing from your company.
This is how we are running it:
A) We capture all Abandoned Cart eCommerce events with a specific filter created for them. We will use Cartflows Plugin for lead generation.
B) After capturing the Abandoned Cart eCommerce event, we send the abandoned cart customer an automated email through our WooCommerce contact form.
We personalize and customize each email that's sent out by sending different text templates depending on what product was added to the cart.
C) Connect the Uncanny Automator plugin with FluentCRM to send a personalized series of emails that will get customers back who left their products in the shopping cart before purchasing from your company.
D) Use Google Analytics data to identify which pages have high bounce rates – Make tweaks so that your site is easier to navigate – Offer discounts in the follow-up email.
E) Let customers know what's coming soon and give them a heads up on special deals.
When you use Autopilot (Uncanny Automator + FluentCRM), it will help turn abandoned carts into sales.
What is the Cart Abandonment Strategy?
With the help of Autopilot, it will track users who have abandoned their carts and automatically send emails to buyers with cart abandonment offers in a timely manner.
For example, suppose someone leaves your site without purchasing anything after they've been on for more than 60 minutes or has visited two pages within that window. In that case, Autopilot will be triggered to email them an offer like 25% off all orders over $100.
This is one way we use Cart abandonment strategies at FluentCRM which helps decrease customer abandonments and increases conversions too!
What is FluentCRM?
FluentCRM is a robust customer relationship management plugin that will be installed on your WordPress website and can be used to manage both leads and current customers. Use its automation tools to send email newsletters, missed call alerts, birthday reminders, or event invitations.
You'll also have access to all of your contact information in one place, including their address, phone number, and buying preference.
FluentCRM allows you to create marketing campaigns with custom parameters for each subscriber to know how best to reach them based on past interactions with the company.
It supports unlimited numbers of contacts per account which means it will never overwhelm your inbox as the size of your business grows!
What and Why do you need to use the Uncanny Automator Plugin?
Spend less time on your site and more time doing what you love.
Invite all of your favorite WordPress plugins to the party with an intuitive plugin that's so easy to use, and a monkey could do it! Connect 70+ WP plugins and apps together using powerful recipes without writing any code.
Uncanny Automator does all the heavy lifting for you while also effortlessly adding other advanced features like responsive design, custom post types, widgets, and built-in analytic support in case robots take over the world before we finish this sentence.
Uncanny Automator makes branding as easy as pie – just ten clicks away!
Time to turn your website into a fully automated marketing machine with new functionality every day so you can focus on earning money instead of spending it.
But as you have an e-commerce store on your WordPress website, so you need to have landing pages for your products.
These pages must be well designed, attractive, and can generate leads.
So to make the recipe complete for your web store, I highly recommend you install on your website the Cartflows Plugin. It's for sure will help you increase your leads and so your profits.
So, What is Cartflows Plugin?
Cartflows is an excellent plugin for WordPress that helps to create beautiful, high-converting WooCommerce product pages.
With Cartflows, you will get unlimited layouts and templates with a drag-and-drop editor, which allows creating any page design in no time. It provides a fully responsive layout allowing your store growth by attracting more customers on mobile devices. And also, it can turn abandoned shopping carts into leads using our “Lost Customer” automation rule set.
It has two versions, the free version, and the paid Pro version.
Cartflows Pro gives you the power of adding Order Bumps to your flows, One Click Upsell, One-Click Downsell, and tens of other features that you discover by yourself.
How To install Uncanny Automator Plugin on your WordPress Website?
The first thing you need to do is install and enable the Uncanny Automator plugin on your Woocommerce store, which can be done by following these steps:
– Go to Plugins > Add New > Search for Uncanny Automator
– Install and activate it in a single click from the WordPress Admin area.
Now, you installed the core plugin of Uncanny Automator.
To install the Pro Version of the Uncanny Automator Plugin, follow these steps.
-Go to your dashboard in the Uncanny Automator plugin website and download your pro version as a zipped file.
Uncanny Automator has three plans: a Pro plan for one website, a Business Plan for ten websites, and an Unlimited plan for unlimited websites, as you can see in this photo.
Then we will follow these steps to install your Pro version of the Uncanny Automator.
-Go to plugins > Add New > Upload Plugin > Choose file “choose the zipped file that you just download it in the previous step” > install > Activate.
How To install FluentCRM Plugin on your WordPress Website?
The same concept as Uncanny Automator, FluentCRM has two versions or plugins, the free one you need to install first as it is the core of the plugin but with limited features, and if you need to get all the power of FluentCRM, you need to need to purchase the pro version that you get from here.
As we installed Uncanny Automator, the same steps we will follow for installing both versions of FluentCRM.
How to build our automation for cart abandonment users?
01- Go to your WordPress Dashboard > FluentCRM > Contacts > Tags > Create Tag “Ex: user left a product A in his cart”.
02- Go to your WordPress Dashboard > FluentCRM > Contacts > Lists > Create List “Ex: user left a product A in his cart”.
Note: From the previous two steps, we created a specific tag and list for any user who left product A in his cart without purchase, and you can repeat these for all the products in your store.
03- Go to your WordPress Dashboard > Automator > Add New > Select a recipe type to be Logged-in > Confirm.
04- Select an integration to be Woocommerce > a user adds a product to their cart > choose your product > Save.
05- Add action > Select integration > FluentCRM > Add Tags to the user > Choose the tag that you created earlier for product A in your FluentCRM > Save.
06- Add another action > Select integration > FluentCRM > Add the suer to lists > Choose the list that you created eariler for product A in your FluentCRM > Save.
07- Add another action > Select integration > WordPress > Send an email > Fill in the fields of the email but the most important two things are, the first one is to fill in the BCC field your private email address, this is to be notified when a left a product in his cart and the other one is to add link of the product's checkout page. This is to help the user come back to the same point he lifts the cart to complete his purchase.
The link would be as follows:
Your checkout page's link/?wcf-add-to-cart=Product number&wcf-qty=1
Note: I put the qty as I'm selling an online course, so the buyer will purchase one copy only, but in your case, you need to put the proper code.
08- Click save after finishing the email settings and fill in every field required.
09- I prefer to make a delay for sending the previous email by at least 10 or 15 minutes.
10- Don't forget to name your recipe.
11- You need to make sure that you toggle all the buttons of the triggers and actions from Draft to Live and at the end you make the recipe live. Please check the next photo.
12- From the All recipes tab in Automator, you can choose the previous recipe and duplicate it for all other products in your store, but keep in mind to change the tag and list as per the product name.
Now, you completed creating the recipe successfully in Automator, and now you are ready to create automation in FluentCRM based on the tag and list that applied to the users who left the products in their cart without purchasing them.
By the way, don't forget to test your recipe from an incognito window to assure everything runs perfectly.
By the way, you can use this method with any type of product in your e-commerce store, either it's a digital or a physical product.
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